The National Peanut Board (NPB) launched the Health Nut Club in April at our Peanut Days at the University of Massachusetts Amherst and the University of Georgia. Now, we’re ready to take it to a campus near you!
This vibrant community celebrates all the nutritional and functional benefits of peanuts that make peanuts the perfect on-the-go fuel. Designed to connect America’s wellness-minded Gen Z, content creators and nutrition experts, the Health Nut Club meets Gen Z’s unique lifestyle needs and values and provides a community that resonates with Gen Z’s desire for health and wellness.
Coming to a Campus Near You
NPB is meeting Gen Z where they are – on campus. We plan to inspire them how peanuts are the perfect addition to their wellness routines with a two-day experience, visiting six universities across the South:
- University of Georgia
- University of Florida
- Texas A&M University
- Clemson University
- Auburn University
- North Carolina State University
Day one of the activation takes place on the main campus in a highly trafficked area, such as the center of the campus, near dining halls or outside rec centers. We'll distribute six PB&J sandwiches, inspired by each of the schools that we’re visiting, and smoothies featuring peanuts and peanut butter.
Day two will take place near the intramural fields, the campus rec center, or on a campus green, and highlight the benefits of peanuts as a food for sports performance, nutrition and recovery. It’ll feature the fuel zone (see more below!) and ourfood truck, where we’ll be passing out specialty smoothies to help students recover from or fuel up for their workouts.
Our Peanut Campus Ambassadors
NPB recently hired our first class of Peanut Campus Ambassadors at the University of Georgia, the University of Florida, Texas A&M University, Clemson University, Auburn University, and North Carolina State University.
Introducing...the first class of Peanut Campus Ambassadors:
What is a Peanut Campus Ambassador?
An enthusiastic and motivated student leader. Someone who displays a strong opinion on creamy vs. crunchy peanut butter, and desires to make campus Peanut Better. An ambassador is a part of our campus network, engaging students on campus and promoting the benefits of peanuts through creative campus events, social media, and daily peer-to-peer interactions.
In a Nutshell: Get more people on campus to enjoy and use more peanuts in more ways more often!
Learn more about how to become a Peanut Campus Ambassador for the 2026-2027 school year, and stay tuned to see what schools we’re expanding to!
How Peanuts Fuel Performance
It’s no secret that an athlete's approach to nutrition can help enhance their athletic performance, post-workout recovery, and overall health. Check out some of our resources below to see how peanuts and peanut butter fuel athletes:
- Why World-Class Athletes Rely on Peanut Butter
- The Power of Peanut Protein
- How Peanuts Can Help Athletes Level Up Their Performance
- Peanuts Can Fuel Your Fitness, Sports & Fitness Nutrition Expert says
- Fuel Your Body and Your Tastebuds With Peanuts
In addition to fueling athletes, peanuts can fit into your everyday lifestyle. Whether you’re studying for finals or prepping for a long day of classes, peanuts and peanut butter can be an important part of a nutritious eating plan for performance, recovery and well-being.
- Peanut Nutrition 101
- All About Heart Health
- Fight Hunger with Powerful Nutrition
- Eating Well When You’re Low on Energy
- Here’s How to Build A Healthy & Tasty Power Bowl
- Is Peanut Butter Good For You?
For even more resources on how to fuel your mental and physical performance with peanuts, check out our Nutrition and Wellness sections. Get recipes to fuel your lifestyle in our recipe section.
The Fuel Zone with The18
NPB and The18 have been working together to fuel soccer players since 2020. This year, we’ve joined forces to create the Fuel Zone – coming to a campus near you! Test your abilities with soccer darts, a dribbling course, or a vertical jump. See how you stack up on your campus with a live leaderboard and compete for first place. Or see how you compare across all campuses with The18’s online leaderboard with the top scorers from each campus (coming soon)!
Students who complete the Fuel Zone activities have the chance to win a custom fuel box – filled with peanut products from participating brands and limited-edition merchandise from NPB and The18.
Hungry for more?
See our previous partnership with Chef T, the renowned chef behind the women’s soccer team in 2019. From France, to fueling champions, Chef T’s story is one of passion, teamwork and creating protein-rich recipes for athletes. As part of our work with Chef T, he created six delicious peanut recipes to fuel your wellness lifestyle:
- Crunchy Peanut Sushi
- Peanut Butter Banana Protein Balls
- Peanut Butter Bananas Foster
- Udon Noodle with Peanut Chili Sauce
- Grilled Chicken Skewers with Peanut Chili Sauce
To see even more work we’ve done with The18, check out the National Peanut Board section on their website.
A Community of Health (Nut) Enthusiasts
The Health Nut Club is more than just a platform – it’s a movement. We're bringing together a diverse group of individuals passionate about health, wellness and sustainability, and offering a space for members to share tips, recipes, inspiration and more. It’s a place for those who value wellness and sustainable living. A place for people who love wellness as much as they love peanuts– a place for Health Nuts!
You can join the Health Nut Club virtually by joining our Instagram Community (Coming Soon!). There you can learn more about wellness routines by interacting with our Health Nut Club Content Creators:
- Jada Wesley(@jadawesley): Florida International University student known for her aesthetically pleasing videos
- Peyton Koch(@peyton.koch): Student creator sharing wellness routines for dorm life
- Matt Colombo(@mattcolombo): Football player at the University of San Diego who shares nutrition and wellness content
- Hunter Friesen (@hunterfriesen): Hockey player at Arizona State University sharing a glimpse into the life of a student athlete
- Gabs Jaquez (@gabrielajacquez): Basketball player at UCLA who shares her daily routines
- Brooke Elle(@itsbrookeelle): Yoga instructor and content creator living in Los Angeles
- Camden Elijah (@camdenelijahh): Student content creator living a wellness-focused lifestyle in New York City
- Tristan Trivers(@tristintrivers): Student creator at Florida Atlantic University with a passion for wellness and running
Health and Wellness Matter to Gen Z
Health and wellness are top priorities for Gen Z, with 87% of Gen Z men and 85% of Gen Z women listing healthy eating as important to them. This generation is redefining mealtimes and snacking for themselves, often opting for snacks as meal replacements due to their busy, on-the-go lifestyles. The Health Nut Club recognizes these unique preferences and provides approachable and fun information and resources to help Gen Z maintain their health and wellness goals. By leveraging the power of social media and digital content, the Health Nut Club creates a buzz and builds a community that celebrates the many benefits of peanuts.
Stay Tuned for More!
There are many more opportunities on the horizon for Gen Z to join this vibrant community. We encourage industry professionals to stay tuned for more information and updates. Together, we can inspire a new generation to embrace the power of peanuts and lead healthier lives.
Stay tuned for more updates and join us in celebrating the launch of the Health Nut Club!